Expertise

Expertise

  

Andrew Mayfield

CEO, Optimal Workshop

  • ICT
  • Fifth Committee
Andrew is CEO of cutting-edge usability software provider Optimal Workshop. His innovative online usability testing tools are used by information architects, designers and user experience consultants around the world. Andrew’s background is in software design and development. These days he sets the strategic direction at Optimal Workshop and is active in the information architecture and user experience communities in New Zealand and abroad. Specialties: User experience design, usability, UCD, information architecture, interaction design, branding, lean start-up & agile methods, freemium & free trial apps, B2B & B2C apps, small game development, software as a service, iPhone & desktop software, consulting.